Guest Experience Specialists

We Find What
Your Guests
Notice.

CREST Hospitality is a mystery guest auditing and staff training consultancy helping hotels, restaurants and hospitality businesses deliver exceptional service — every time, to every guest.

10
Scored Categories
3
Core Services
100%
Objective & Unbiased
Scroll to explore
The Blind Spot

Your team can't see what your guests see.

Every hotel and restaurant owner believes their service is good. But there's a fundamental blind spot — staff behave differently when they know they're being watched. Your GM never experiences the property the way a real guest does.

We do. And we tell you exactly what we found.

"Why is our TripAdvisor score stuck at 3.8?"
Because the gaps in your guest experience are invisible to your team — but obvious to every guest who walks through your door.
"Why do guests mention the same issues in reviews?"
Because without an objective outside perspective, recurring service gaps go unnoticed and unfixed — month after month.
"Why can't we seem to get to 4 stars?"
Because the difference between 3 and 4 stars is almost never the building. It's almost always the people — and how they're trained.
"Why is our restaurant not making the money it should?"
Because upselling gaps, complaint handling failures and inconsistent service are quietly costing you repeat customers every week.
What We Do

Three services.
One outcome.

Every service we offer is designed to identify where your guest experience falls short — and then fix it. The audit finds the problem. The report documents it. The training solves it.

01
🔍
Mystery Guest Audit

We visit your property as a real guest — unannounced and unbiased. Every touchpoint is scored against the CREST Service Index. Every gap is documented. You receive a full written report within 5 working days.

From £500
02
📋
Service Excellence Report

A professional, branded report covering all 10 CREST Service Index categories. Your overall score out of 100. Specific observations. A prioritised action plan for your leadership team to implement immediately.

Included with every audit
03
🎓
Staff Training Workshops

Targeted half-day workshops built around your specific audit findings — not generic content. Practical, engaging sessions delivered by hospitality professionals who understand your world from the inside.

From £500
The Process

Simple. Structured. Effective.

01
Week 1
The Mystery Visit

We visit your property exactly as a real guest would — no prior knowledge, no relationship with your team. We experience everything from arrival to departure, scoring every touchpoint against our 10-category framework.

02
Within 5 Days
The Report

You receive a professionally designed written report with your overall CREST Service Score, category-by-category findings, specific observations from the visit and a prioritised list of recommendations for your team.

03
Week 2 Onwards
The Improvement

We present the findings to you in person, discuss priorities and propose a training programme to address the gaps identified. Many clients move to a quarterly audit retainer — tracking improvement over time.

Our Methodology

The CREST Service Index

01
Arrival & First Impression
02
Welcome & Greeting
03
Product Knowledge
04
Upselling & Revenue Skills
05
Complaint Handling
06
Cleanliness & Presentation
07
Brand Consistency
08
Communication & Engagement
09
Speed & Efficiency
10
Departure & Lasting Impression
76
Example CREST Service Score
76
out of 100 — Industry average: 68
Arrival & First Impression 82
Welcome & Greeting 78
Upselling & Revenue Skills 54
Complaint Handling 61
Brand Consistency 88

Every audit produces a full 10-category breakdown. Scores below 70 in any category trigger a specific training recommendation — so you always know exactly where to focus.

Who We Help

Built for every level of hospitality.

🏨
Independent Hotels

From boutique properties to country house hotels. We help independents understand exactly what their guests experience and build the service standards that drive repeat bookings and better reviews.

3★ — 5★
🍽️
Restaurants & Dining

From neighbourhood restaurants to premium dining groups. We identify the service gaps that are costing you covers and covers, and train your team to deliver consistently — on every shift.

Casual — Fine Dining
🍺
Pubs & Gastropubs

Ambitious pub and gastropub operators looking to elevate their offer. We help you close the gap between where you are and where you want to be — with practical, actionable recommendations.

All Concepts
Where We Operate

Currently serving three territories.

Primary Territory
Central London
  • Mayfair & St James's
  • Chelsea & Kensington
  • The City & Shoreditch
  • South Bank & Borough
  • Greenwich & Woolwich
Primary Territory
Essex
  • Chelmsford & Brentwood
  • Colchester & Dedham
  • Harwich & Mersea Island
  • Epping & Ongar
  • Southend & Leigh-on-Sea
Primary Territory
Kent
  • Canterbury & Whitstable
  • Tunbridge Wells
  • Gravesend & Dartford
  • Folkestone & Hythe
  • Faversham & Sittingbourne
We're offering complimentary audits this month.

No cost. No obligation. You simply receive a professional written report on your guest experience with specific, actionable recommendations. We have a limited number of slots available — request yours today.

Request Free Audit
Get In Touch

Start the conversation.

Whether you're interested in a complimentary audit, a training programme or an ongoing retainer — we'd love to hear from you. Fill in the form and we'll be in touch within 24 hours.

Territories
Central London · Essex · Kent